The economy has been notably lackluster since the COVID pandemic. As such, many commercial buildings are not nearly as lucrative as they used to be. Here in Colorado and across the nation tenancy is down. This is due to many businesses now choosing to share working spaces or have their workers work from home. This means commercial owners need to find alternative ways to make money off of their buildings. One really out the box way to do this is by having your Colorado commercial property “wrapped”. That is right, building wraps turn the exterior of your building into an attractive advertising platform for big-name advertisers to display their message on.
What Are Building Wraps?
Building Wraps are a relatively new way of advertising. Basically, an advertiser pays a commercial building owner to have their entire building wrapped in surface film. This transforms the exterior of a building into an advertising billboard. Window film companies, like us, apply the film to the entire outside of the building–windows and walls. Not only does the advertiser pay for the wrap–they pay commercial owners a rental fee too. Not a bad way to earn some extra cash for your unused building exterior!
Why Do Companies Do Building Wraps?
Big-name brands use this type of advertising the most. Since the wrap turns your building into a billboard, it is like having a 3D tv-commercial 24 hours a day! These wraps are always on buildings that get a lot of traffic passing by so more people see them. The wraps grab attention and are really cool to look at. They create the illusion that your building is something completely different–this attracts attention and helps with branding for the advertiser.
Building Wrap Benefits Go Both Ways
Large-scale advertising is newer but it has come a long way and will definitely start to become more common. Here in Colorado, anywhere along I-25 or I-70 is a great place to put a building wrap. Building wraps benefit both parties involved.
- Are highly visible from great distances
- Are unique and cutting-edge
- Hit audiences where they live work and play
For Commercial Building Owners:
- Monetizing the exterior of your building dramatically increases revenue
- Potential for return business from wrap buyer-meaning more profit
- All the benefits of traditional window film for your building’s occupants
- Helps your building stand out to the public and be remembered
If you are looking for a unique and passive way to monetize your commercial property a building wrap may be just the right thing for you! Contact us at Colorado Commercial Window Film today to discuss pricing and possibilities today!
About The Author: Mike Kinsey
Mike is the operations manager for Colorado Commercial Window Tinting, the largest commercial window film company in the state of Colorado. Mike has been working in the tinting for over 15 years and has installed over a combined 250,000 square feet of window film for hotels, restaurants, retail stores, offices, and commercial properties all throughout the Denver, Boulder, Ft Collins, and Colorado Springs metro areas. Mike's extensive product knowledge, construction experience, and project management skills make him an expert in his field. In addition to overseeing all installs, Mike also is in charge of sales and customer relations for the Colorado office. He is certified by 3M, EnerLogic, and AIA for continuing education.
More posts by Mike Kinsey